Corporate Blogging Survey 2005

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May 27, 2005

Lots of Questions

Steven in his comment on the length of the survey suggests that we don't make the survey so long. "Don't ask "a lot of questions.""

He is right the survey is rather long, and the team at Backbone Media debated about the length of the survey. But I can tell you that we have had over 50 people take the survey and are getting some good results. So if you can sit through the effort, we will get some really great information that we can share with the rest of the corporate blogging industry.

I wanted to be comprehensive so that I had all of my questions about the value of blogging and who is blogging answered.

If the main survey was too long we do have a shorter version of the blogging survey you can take.

Posted by johncass at May 27, 2005 2:59 PM

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I meant to mean: in general, a short survey will tend to get more responses, but then again, a longer survey will be more valuable.

I'm not all that familiar with your goals and strategies, being new to this blog and web site.

I simply sympathized with your concerns and blurted out some insights I have gained in using surveys for my own purposes, and devising them for clients.

Sometimes an open-ended question that is general can result in a wide range of specific responses. Whereas, a long list of very specific questions can result in quick and brief answers as the participant hurries through.

Emails are much more effective when they are short. Some people decide whether or not to open an email based on how many k it is.

I generally delete any email from an unknown sender, especially if there is an attachment, and more especially if the message body itself is more than 8 to 12 K.

I almost deleted an email from someone who was requesting permission to use one of my blog posts in a new book on blogs they're writing for a huge major publisher...a publisher I'd like to have publish a few of my books, in fact. The email had an attachment, and the sender name was unknown.

I tried doing a two question survey, with all kinds of "who I am" credentials and references, plus a list of those who had already responded.

Then I trimmed it down, leaving the list of participants, which seemed to convey credibility better than my own explanantions of who I was.

BTW, I love the American Marketing Association, and I own some of the books published by this organization.

An email survey that has a friendly opening statement, gets right to the point, lists recognizable folks who have participated thus far, even if only a few to start with, and a nice thank you can work well.

Be sure to send an email note of appreciation immediately to all responders.

By sending emails to certain business bloggers, I actually made many new friends and allies. But the wrong kind of survey could make enemies.

Best wishes.

Posted by: steven streight aka vaspers the grate at May 27, 2005 10:48 PM

I just finished the short version of the survey.

No problem. Guess I should've done the longer version.

I wrote "blog does NOT drive traffic to web site" because I don't have a web site.

I use blogs as web sites. Conventional web sites are static and non-interactive, or at least, not as interactive and participatory as blogs.

Very very well designed survey. Well written. Easy to use.

Good job guys!

Posted by: steven streight aka vaspers the grate at May 27, 2005 11:02 PM

I looked... but could not find when the survey closes. When?

Posted by: meryl at May 29, 2005 8:57 PM

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