Corporate Blogging Survey 2005

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June 16, 2005

Things I've learned from the survey

Our survey has been closed for two days now, and right now we are working on compiling all of the data and results for it. I've learned a lot about the corporate blogosphere from the survey results, viewing so many blogs, and corresponding with bloggers. Here are some things that I've learned:

- Have an RSS feed! Having an RSS feed is a key to having a successful blog. If you don't have an RSS feed, you run the risk of losing readers.

- Most bloggers will be happy to correspond with you if you want to talk about their blog, especially if you approach them in a personal manner.

- Some smaller and newer companies use blogs as their main page. Could this become a trend in the future?

- There is a lot of unspoken blog etiquette, in regards to trackbacks, commenting, and contacting the blogger. The main trend is to be personal; otherwise it is easy to assume that you are contacting them in effort to plug your own blog.

- There are many great corporate blogs out there, but some are difficult to find. Link to your favorite blogs!

Posted by kristine at June 16, 2005 11:50 AM

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John - kuddos to you and Backbone Media for undertaking this important research. Now let's find someone to step up to the plate and conduct a similar credible (U.S.) study from the customer's perspective.

Posted by: Toby at June 16, 2005 2:50 PM

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