Corporate Blogging Survey 2005
 
BACKBONE CORPORATE BLOGGING SURVEY 2005
 
 

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July 11, 2005

Cash Restricts Web Content Strategy

Gautam Ghosh wrote an article on the blogging survey, “My contention is that blogging is great for individual professionals and professional services firms to build their brands and expertise. For others it's a good way to test out new ideas. The vast majority of others will find the blogosphere a great means of evesdropping into conversations. But even those need dedicate resources, and in these cash strapped times, it remains a moot point as to where they will find those resources.?

Gautam I actually take a different view, I think that many companies spend money on pay per click advertising to get a sales leads, when in reality a good content strategy for their website will produce high rankings on search engines as well. In some ways a blogging strategy can be cheaper than spending on pay per click ads.

Posted by johncass at July 11, 2005 6:22 PM

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