Corporate Blogging Survey 2005

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July 6, 2005

La Fraise Crosses the Divide

Loic LeMeur, Six Apart’s EVP and FM for Europe, Africa and the Middle East, interviewed on Naked Conversations, a blog by Shel Israel and Robert Scoble, talks about Patrice Cassard’s blog, La Fraise, a one man ecommerce blog and ecommerce site that sells t-shirts. Patrice discovered that getting customers to give feedback on his products and help design new t-shirts gets a tremendous response and produces extra sales for the company

Loic LeMeur commenting on when he talks about blogging with major companies said, “Our T-shirt guy realized very quickly through the comments that the customer had more ideas about the products than he did. It's not just about feedback. The customers design the product.?

The focus on customer feedback and ideas has propelled Cassard’s blog traffic to 300,000 unique visitors per month.

La Fraise has crossed the cultural divide into openness and transparency with his customers, he asks them how to design future products and gets feedback. By involving his customer’s in the design process the customer’s become customer evangelists.

Thanks to Ian Kennedy for the story

Posted by johncass at July 6, 2005 8:25 PM

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Tracked on July 7, 2005 1:40 AM


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