Monitoring Blogs At Microsoft

Rick Segal’s post A Scoble Freebie describes one of the biggest benefits of today’s blog monitoring tools, the ability to connect with someone indirectly by making a post about their company, product or industry topic that captures their attention. The secret comes having your own blog and writing a post using the keywords you believe an individual or company will use to monitor activity on the web.

We saw this process in action at Microsoft recently and detail the incident of a blogger blogging about a Microsoft program spelling mistake error in our Microsoft case study. Rick is correct; some people at Microsoft are actively monitoring the web for discussion about their departments and products. Though it’s my understanding that the process is not as formal as you might expect at the moment.

Posted by johncass at July 5, 2005 3:03 PM