Brownrigg Flys In To Give 30,000 Foot View Of Boeing Blog

Chris Brownrigg, a web designer at Boeing, was given two days to set up Randy Baseler's blog. Searched through a lot of blogs, most blogs written in xml, he was writing in xhtml. Built a design that met the Boeing Web standards. All he had to go on were the existing design standards. Boeing.com nosearch/blog/. The original blog was all static html, the company received a lot of flak for not using a blogging tool. The calendar was an image and had to be updated manually. Commentators suggested the blog was a pseudo blog or a fake blog, no comments or RSS. Chris said, “Noticing we did not hit the mark, we brought in DL Byron�?. There were growing pains; the environment may not have the infrastructure for it. Bought Byron in, redesigned the blog. Installed moveable type. Evolved the existing elements forward.

Took no comments, they were flamed on that, set up email, flamed on email. Built in something that would take comments. Randy is never going to answer his comments. Would not have the time. Accept negative comments and positive. Boeing is doing blogging their way.

Posted by johncass at August 18, 2005 11:42 PM