Business Blog Summit San Francisco August 18th-19th 2005

I am going to be speaking at the business blog summit in San Francisco on August 18th for the following topic.

Buzz Marketing: Using Blogs, Forums, Conversations and Community to Build Brands and Traffic
John Cass, Buzz Bruggeman

A recent U.S. study found that two-thirds of all consumer goods sales are now directly influenced by word-of-mouth, and the Web is becoming more and more central to these discussions. As many organizations have learned the hard way, a good product and happy customers isn't enough--you've got to fuel the fire. This session will feature real-world campaign success stories where tapping into online communities and enhancing discussion yielded impressive results. Targeting the right influencers * How much can you really "manage" word-of-mouth? * Shortcuts for mining discussion groups and customer blogs * Can you manufacture "coolness"? * How do secrecy and exclusivity fit in?

Posted by johncass at August 1, 2005 5:37 PM