Include lawyers into your blogging policy discussion early…
Dean Hachamovitch and Robert Scoble discussed the issue of legal issues in their keynote presentation at the business blog summit this morning. Basically the opportunity of connecting with your customers is a risk a company should take in order to gain the benefits of establishing your company as a leader in your industry. Employees should act responsibly, a tip I’d recommend is not only to develop a policy but also make sure you train your employees on how to use blog tools and represent your company. As a marketeer I think of this as really teaching employees how to manage your brand, what’s responsible and not.
If your legal department are nervous about starting blogging, its always important to remember that lawyers have to serve the business; you have to take some risks if you are going to be successful in building your business. One piece of advice was that you should not treat the lawyers like pariahs, treat them like humans and involve them in the process.
Posted by johncass at August 19, 2005 2:36 PM
TrackBack URL for this entry: