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August 11, 2005

Reasons To Use A Content Management System

I am a member of the American Marketing Association’s Internet Marketing Shared Interest Group, and recently someone asked a question about how useful content management systems (CMS) were to companies.

Blogs are powered by content management systems. But any website can be powered by a CMS. Backbone Media, Inc. builds content management systems for our clients, we recently helped to update Goodway Technologies with a content management system.

Here are some compelling reasons for building a content management system (CMS).

- Gives control of when content will be published to the marketing department
- Let's non-technical people create, edit and maintain content on a website.
- Fresh content is important in developing an ongoing conversation with your customers online.
- Fresh content is also important to search engines; some search engines partially rank web pages on their freshness.
- Big cost savings. Non-technical people are updating the content, valuable programmers are no longer dealing with the day-to-day running of the site.
- The IT department no longer has to worry about updating content, they can concentrate on what they do best, making sure the website is running and secure.

Depending on the complexity of the website and who needs to submit content, CMS's can be very simple or complex. A CMS will give different rights to different users, some users will be able to add content and publish others may only be able to add content but not publish.

Posted by johncass at August 11, 2005 1:49 PM

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