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August 30, 2005

TV Media Uses Search To Gain Customers

A recent article in Adage reveals how several TV networks are using paid search engine campaigns to promote their programming online. As a medium search is a great way to reach customers during a critical point in the purchasing cycle or in this case viewer ship decision making process. Beyond targeting their own brand keywords, a broad caster might want to target keywords their potential viewers would use to find other information, and use the associated ads to draw in interest to their programming.

Via MarketingVox.com

Posted by johncass at August 30, 2005 4:57 PM

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