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September 29, 2005

Reaching out to bloggers

I enjoyed reading Chuck Tanowitz’s article “Media Relations: Reaching out to bloggers,� in the piece Chuck gives a few examples of how a blogger can target journalists by not directly targeting the journalist. Basically by reading the blogs a journalist reads and comment on, and then commenting and sending trackbacks to those blogs. Chuck hastens to add that this is not spamming the journalist but joining into the journalist’s and blogger’s conversation.

Posted by johncass at September 29, 2005 11:10 PM

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