Corporate Blogging Survey 2005

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October 14, 2005

BlogStock 05 Postponement Does Not Mean The End of Blogging

BlogStock 05 was postponed this week, the organizers were not getting the kind of response they wanted from the business community in terms of the number of people who wanted to attend. I had thought that the conference would be very ambitious when the organizers a month ago contacted me. Therefore I was not surprised about the postponement to next year. With more time, the organizers will be able to get the word out about the conference and we will have an even better event. Several reporters from Mass High Technology newspaper wanted to know if the cancellation of the conference meant that blogging was all hype. Several of the speakers explained timing was the issue, and that blogging was definitely not on the decline. With the increasing numbers of customers using the web to research products and services, companies have to be involved in customer online conversations in order to have any hope of influencing the online conversation about their products and industry. Blogging it appears is the one of the best ways to influence customer generated media.

Posted by johncass at October 14, 2005 10:33 AM

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