Consumer Generated Media Strategy

Al Ries and Laura Ries in their book “The fall of advertising and the rise of PR,�? wrote:

“There are many disadvantages to PR. You can’t control the content you can’t control the timing, and you can’t control the visual appearance of your message. You can’t even be sure that any of your message will be delivered.�?

Sounds familiar? This is customer generated media on the web to a tee. Companies faced with an increasing volume of customer generated media will have to develop a strategy to try to influence what is said about them by customers on the web, and the perception of content once its been published.

Blogs offer one of the best ways to join into the conversation between customers on CGM.

Posted by johncass at October 17, 2005 6:22 PM