Will my customers take my corporate blog seriously?

Here is one question someone asked during my presentation on corporate blogging today in Lincoln, Nebraska for the Lincoln chapter of the AMA that I found interesting. “If my company is blogging how do I ensure that the content is believed by the audience?�?

To expand on this question, I think that customers might perceive a blog to be very self-serving on the part of a company, and therefore an audience will not believe the credibility of the posts. I think company must work hard to ensure their blog content strategy focuses on their industry and products at hand. I’d recommend conducting extensive research and back up any statements with third-party references.

More importantly, ask for feedback from the audience, and reference positive and negative website and blog posts. If you want your blog to establish credibility with your audience, start a real discussion, one where you are not afraid to receive constructive feedback from your audience, credibility really does come from having a real dialogue with your audience.

Posted by johncass at October 12, 2005 3:34 PM