Corporate Blogging Survey 2005

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November 28, 2005

Is Honeywell’s New HR Blog Synthetically Transparent?

Kevin Dugan uses the term “synthetic transparency? for Honeywell’s new multiple author HR blog, where several Honeywell employees write about their experiences working for the company. Kevin suggests the company’s blogs are not synthetically transparent. And looking at the blogs run by three staffers from Honeywell it appears Kevin is correct. I did notice that the bloggers have received a number of comments on their blog, I don’t know if the bloggers have answered the people who commented directly, but it would be great if they answer in a blog post or in the comments section, otherwise Kevin I think the blogs would be offering synthetic transparency to their readers.

Posted by johncass at November 28, 2005 12:28 PM

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