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December 30, 2005

Is Ageism A Good Idea In The Online Marketing Industry?

Is there value in experience in the online marketing industry? Pondering the most popular post of 2005 on TechRepublic today, “Ageism? Good Idea?� I wondered if experience is important in the online marketing profession?

Should employers and professionals seek out the young for their ability to be in touch with the latest trends and understanding of how today’s marketing tactics work?

Do you think that knowing the latest web 2.0 marketing tactic is more important than understanding the importance of affiliate marketing? Is online marketing only for the young?

Posted by johncass at December 30, 2005 8:51 AM

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I did not see the post on Tech Republic; but I don't think it is very smart to go on record as endorsing a policy that is actionable under US law. Not good PR.

Posted by: Alice Marshall at December 30, 2005 11:25 AM


You’re right about the PR issue and the law, for the record I don't endorse ageism, I merely asked the question.

I don't know for sure but I think the person who posted the question on TechRepublic was actually in his or her 40's. I think they were posing a rhetorical question. Just as I am, I was curious about the reaction from online marketing people. I am 38 and have worked in the online marketing industry since 1995 and the tech industry since 1992. I've also known people who have experienced ageism in their job searches. The TechRepublic post caused me to ponder my own age and experience.

I was hoping that my readers might respond to the post by giving their take on the value of experience and of youth.

In that light, any further thoughts?


Posted by: John Cass at December 30, 2005 12:42 PM

I did not for a moment think you were endorsing ageism, and should have made that clear; indeed I should have read the post in question.

It is just that this is a subject where thinking can get confused and I think it is important for our readers to know that ageism is a great way to get into trouble.

Posted by: Alice Marshall at December 30, 2005 1:09 PM

Your right there Alice, this is a delicate subject, one reason I think the forum on TechRepublic had so many responses.

Posted by: John Cass at December 30, 2005 2:19 PM

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