Corporate Blogging Survey 2005

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January 16, 2006

A Blogging Survey You Can Ignore

Shel Holtz writes about the recent CEO blogging survey by David Davis and concludes this is one survey you can pass on. Shel does not trust the authenticity of the data, as the participants are not cited. I wrote an article about the CEO blog survey recently, expressing a few concerns with the data.

“Though there may be some problems with this data, as the survey had asked the question, “Do you write your own blogs without advice?? That might mean a CEO consults people in their company when preparing their own posts, but writes and publishes the eventual copy, or it might mean the CEO’s don’t write their own post.?

And I wrote.

“I was impressed with the amount of companies David contacted, several thousand is a lot. From my own experience with the data from the Backbone Media Corporate blogging survey, every single question had a different number of respondents, one reason why I recorded the number of respondents to each question in the results. It surprised me that the CEO survey had 92% across the board for every question. However, 690 respondents is still a great number. I asked David Davis another question about how he put the respondents together, David responded, “I decided a target pool of 750 at the outset and when that figure was built it emerged, somewhat by coincidence, that it represented across the board industries. My objective was a meaningful number rather than industry representation.?

The survey goes on to explain that the reason people don’t write their own blogs is because 48% of people find the blog too time consuming and 39% had difficulty in expressing themselves in writing, so that means 13% of the survey participants did not answer the question. Maybe I am quibbling here, but if the 100% represents 690 people and 17% of 690 had responded by saying that they did not blog there is a discrepancy in the numbers, as at least 17% of the survey participants should not have responded to this question, as it would not have applied to them. Maybe David Davis can clarify that issue? However it does support the first question in the survey as it indicates that survey respondents understood the context of the first question, if 690 responded to the second question.?

Update: I did not click through on Shel's link, and thought this post was about the survey for not My apologies to David Davis for the reference, John Cass

Posted by johncass at January 16, 2006 5:48 PM

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FYI, the survey I blogged about today was from Write2Market, someone named Lisa Calhoun. No reference to a David Davis or the CEO blogging survey.

Posted by: Shel Holtz at January 16, 2006 7:50 PM

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