How Blogging Changes The Rules On Talking About Your Competitors

Your major competitors just announced that they are merging, and the news is all over the wire, industry newspapers and the blogosphere. Do you try to ignore it or do what Jim Nail did at Cymfony when BuzzMetrics announced they had purchased Intelliseek yesterday? Jim’s company, Cymfony is a major competitor of BuzzMetrics. Jim wrote a post on the BuzzMetrics/Intelliseek merger and also wrote at least one comment on Steve Rubel’s article about the merger yesterday.

Jim’s post containing some great insight into his depth of experience in the industry Jim also succeeded on several other blogging fronts. By using the keyword BuzzMetrics in his title post and scattered throughout the article Jim got his company associated with a competitor’s brand name, probably for the blogging search engines rather than majors.

While search engine strategy should always come second to creating relevant content. Until corporate blogs were around there was no good way to put content about your competitors on a traditional website. With the advent of blogs, as an industry commenter not only is it natural for Jim to comment on the industry and his competitors but it’s required.

Posted by johncass at January 18, 2006 1:25 PM