Corporate Blogging Survey 2005

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January 10, 2006

Keyword Strategy For Blog Marketing

It’s interesting, but yes I believe that there is a different keyword strategy for search engines for blog marketing compared to search engine optimization for a corporate website. I rush to state that the content strategy of your blogging efforts should first and foremost concentrate on developing relevant content for your audience, if the blog is going to be successful. That does stretch to providing simple definitions for industry keywords. As a director of marketing you might have a list of closely guarded converting keywords, and those keywords should certainly be considered when writing your blog. But there may be a list of keywords that will not get you many conversions in terms of sales but will attract traffic on thought leadership issues in your industry.

Posted by johncass at January 10, 2006 6:14 PM

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