Corporate Blogging Survey 2005

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January 23, 2006

Mining The Blogosphere

Chris Hoyt of Hoyt and company recently wrote a great article on the mining of the blogosphere by blog metrics companies, Intelliseek, BuzzMetrics and Umbra. Intelliseek and BuzzMetrics recently merged. I found Chris’s article to be very well written because of the overview of the current blogosphere, in terms of the growing importance of blogs for marketing people. I also found Chris’s arguments for the need for blog metrics companies very compelling, he asked the question, if your community of bloggers numbers 4,500 blogs, how can a company possibility monitor all of those blogs at the same time? I did think that Chris’s coverage of the blog metrics industry was not comprehensive enough however, there are several other companies that should be included in the industry overview.

Posted by johncass at January 23, 2006 12:05 PM

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