Babson College Presentation On Blogging For Product Development
I am excited to be giving a presentation at Babson College again on the impact of blogging and information technology on new product development and marketing on April twenty-sixth. As part of the presentation this post is an open forum for the students of Dr. Zhen Zhu, assistant professor of marketing at Babson College, to pose their questions about how blogging can be used for new product development and marketing.
My suggestion for Dr. Zhu’s student’s is that you start off by reading the Backbone Media Corporate blogging survey, especially the case studies on Macromedia and Microsoft as examples of companies that are using corporate blogging for product development and customer feedback.
I’d like to get a gauge of your knowledge of blogging and the sorts of questions you have about the discipline so that when I come to the event I have some answers in my presentation. Please comment away in the comment field below.
Posted by johncass at February 13, 2006 3:38 PM
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After reading the Macromedia and Microsoft as examples of companies using blogging for new product launching, customer service and feedback, i was wondering if blogging was also used to conduct market research?
With the wild use of the internet, is blogging becoming one of the main tools for marketing? is it becoming more effective than ad banners on sites?
I am looking foward to hear your presentation in our class on Wednesday! Thank you~
Posted by: Jennifer Chi at April 20, 2006 3:14 PM
Thanks Jenn, I will answer your questions in the presentation on Wednesday.
Posted by: John Cass at April 20, 2006 9:34 PM
I read the following article from Forune on corporate blogging. Can you give me some estimation on the reture of investment for blogging sites? Thanks.
"So why aren't more FORTUNE 500 companies joining the sphere? Some blognosticators predict that blogs are the future of corporate PR and that all 500-level companies will have them by 2010. But socialtext.net/bizblogs, which indexes FORTUNE 500 blogs open to the public, has found just 24, mostly operated inside tech companies. Fortune500blogs.com contacted hundreds of companies to find more and got just one response, a negative. Debbie Weil of blogwriteforCEOs.com chalks it up to uncertainty. "What's the ROI on blogging?" she asks. "Nobody knows yet." Blogging may still prove to be a great PR tool, but the 500 aren't on the blandwagon just yet."
Posted by: Zhen Zhu at April 24, 2006 4:31 PM
I have came up with similar questions as Jenn, I am really interested in finding out whether blogging could be considered more effective than ad banners and other "pay per click" ads? Do you think blogging can be used as an effective marketing campaign for all industries or is there a certain type of industry for which blogging is especially usefull? Thanks and I look forward to your presentation on Wednesday.
Posted by: Jay Alberino at April 24, 2006 10:59 PM
We don't have any broad industry estimates for corporate blogging rates, though the research by the Fortune 500 blogging wiki does provide some insight. Check out my post, "Fortune 500 Take Lead In Corporate Blogging: Only 0.73% Of Employers Blog - While 4.6% Of Fortune 500 Blog," and According to the Pew Research on people and the internet 27% of Internet users read a blog in 2004.
Posted by: John Cass at April 26, 2006 3:53 PM