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February 13, 2006

Blogging & Search Marketing Talk At Boston University's MBA Marketing Association

I’ve been invited to give a presentation to the MBA Marketing Association at Boston University School of Management on “Internet Marketing Strategies: The power of blogging and search marketing,? on March twentieth. As part of the presentation this post is an open forum for the MBA of the Marketing Association to pose their questions about blogging and search marketing before the presentation. Please post your questions and level of knowledge about blogging and search marketing so that I can gauge the presentation to the audience.

Posted by johncass at February 13, 2006 4:25 PM

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I have taken the core MBA IT management and strategy courses, as well as some specifically focused on the economics of information products. I have a couple of general questions:

1. From the title it seems that blogging and search are meant to be complements, equal strategies for users seeking information. If this assumption is correct, can you talk a little bit about how a blog functions as a tool to discover information?

2. If blog marketing is driven by users with similar tastes finding each other, to what degree do you see it being pre-empted by group tagging services such as delicious?

3. When is an official blog as a marketing tool simply a bad idea?

Posted by: Eric Austrew at March 15, 2006 3:09 AM

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