Corporate Blogging Survey 2005

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February 13, 2006

Building A Successful Corporate Blog Survey With Northeastern University

Backbone Media is collaborating with Dr. Walter Carl Professor of the Department of Communications Studies for his class on advanced organizational communication department at Northeastern University on a class project for the spring semester.

Working with Dr. Carl's students we are going to develop a number of survey questions for corporate bloggers about the success of their corporate blogs. We want to determine the reasons, conditions and factors it takes to make a successful blog, and in the process help a company to determine if they should blog and how they should blog. To this goal Dr. Carl's students will interview several corporate bloggers with a view to determining how the blogger's company started blogging.

There will be some initial qualifying questions to determine if the blogger will be included in the case studies.

If you are interested in participating in the survey contact me (John Cass) at Backbone Media, my email is john AT backbonemedia DOT com. When the students have transcribed the blogger interviews, Backbone Media will analyze the student interviews and publish edited highlights for inclusion in the study results. The student's will learn new skills by conducting the interviews and also publishing posts about the interviews on the course blog. Advanced Organizational Communication.

The graphic below indicates the survey was approved by Northeastern's division of research integrity.

UPDATE: Here's Dr. Walter Carl's blog post on the study, "Calling All Successful Corporate Bloggers! Invitation to Participate in Academic-Industry Research Collaboration."


Posted by johncass at February 13, 2006 2:06 PM

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Very interesting.

I'd be happy to help, but I don't know how they measure "success" in "successful corporate blogger". I'm still struggling, but I have plenty of user benefit posts to spread around, and I'm a good web usability and survey analyst.

Posted by: steven e. streight aka mean old Vaspers the Grate at February 15, 2006 3:42 PM

Well we just ask the blogger's do you think your blog is a success. If they say yes the blogger meets that criteria. By asking that question we want to indicate that we are going to ask questions about their success on the blog. Hope that helps.

Posted by: john cass at February 16, 2006 11:25 PM

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