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February 26, 2006

David Sifry Post Suggests Long Tail Conversation Strategy

David Sifry’s post, “State of the Blogosphere, February 2006 Part 2: Beyond Search,? is important because he very clearly illustrates why connecting with niche websites that don’t have a lot of traffic is just as important as connecting with the A list of blogs.

“The Magic Middle is the 155,000 or so weblogs that have garnered between 20 and 1,000 inbound links. It is a realm of topical authority and significant posting and conversation within the blogosphere.?

Any corporate blogger should focus on their topic and industry. Worry more about dialogue than attempting to enter into a conversation with an A list blogger. Focus on the quality of your content and pick conversions with those bloggers who have the best affinity with your content. One, you will develop better ideas and content over time by the interchange. I’ve discovered this over time with my own blogs. And two, the long tail of the blogosphere makes this strategy the right course to take. More of your audience is reading niche blogs in the long tail.

Posted by johncass at February 26, 2006 7:08 AM

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