Focus On Giving Value To Your Website Readers To Get Links

Scott Smigler provides a good overview of linking strategies from his Internet marketing and SEO blog. What was most interesting to me were his final words on what’s the most important tactic or strategy to use in building links to your website:

“offer something of real value on your website (something that would give other people a reason to link to you. - While active link building may help you get short-term results, it’s the passive link building that helps you get long-term results�?

Scott, your right on the mark here, there is no trick to getting traffic quickly for a really successful linking program, in online marketing you have to create something of value for people to want to return to repeatedly enough to link to your site. Provide online tools and relevant content.

Posted by johncass at February 14, 2006 11:50 PM