The Value of Blogging for Internal Communications

It's fun to watch as new people enter the quest of discovery and find perspectives that excite them.

Actually what she discovered is employee feedback and it has been around quite some time in various forms from suggestion boxes to blogs. The problem is that most statistical analysis show that businesses don't listen to their employees. Management in most cases feels threatened. There are also issues of respect and ability involved here. Many managers just put themselves above the rest. Of course to me I think their off the wall.

As a customer experience consultant I work with companies, both small and large, that face this issue. Employees are a vibrant user customer group and their buy in into the company and what it does is very important for its ongoing success. Unappreciated employees make a very heavy weight around a company's neck. Lack of communication between management and employees in the form of feedback creates a heavy millstone.

Most of the companies that I have worked with have been in this position. One of the first things we did to create a change within the company environment was to create meaningful input centers and discussion groups within the organization at each management level using the blog.

One option we always choose would be the use of e-mail and operational blog centers that allowed for on the spot comment to allow for spontaneous and meaningful feedback. There were no reprisals or penalties for what was said. If you can't take the negative with the positive you are already headed down the wrong road to putting your business back together.

This sent the businesses surging in their profitability and cured a host of customer service issues that were costing the company through defection and poor loyalty index ratings.

allowed for on the spot comment to allow for spontaneous and meaningful feedback. There were no repraisals or penalties for what was said. If you can't take the negative with the positive you are already headed down the wrong road to putting your business back together.

This sent the businesses surging in their profitability and curred a host of customer service issues that were costing the company thru defection and loyalty.