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February 8, 2006

The Value of Blogging for Internal Communications

A PR student at Auburn University, Christina, (I could not find her last name on her blog) commented on Shel Holtz’s post, “A new employee communications blog,? about a new internal communications blog run by Ron Shewchuk.

Christina was excited about the idea of running an internal blog for communications and asked the blogosphere a question about statistics for the value of internal blogging.

“I am now excited about blogging and know for a fact that when I venture into the world of internal communications I will make it a point to implement that idea….I am interested in seeing if having a blog for employees will indeed enhance internal communication practices. If someone knows of any statistics, I am surely interested?.

Maybe Dr. Walter Carl from Northeastern has some stats on that question?


Posted by stephenbackbone at February 8, 2006 9:11 AM

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It's fun to watch as new people enter the quest of discovery and find perspectives that excite them.

Actually what she discovered is employee feedback and it has been around quite some time in various forms from suggestion boxes to blogs. The problem is that most statistical analysis show that businesses don't listen to their employees. Management in most cases feels threatened. There are also issues of respect and ability involved here. Many managers just put themselves above the rest. Of course to me I think their off the wall.

As a customer experience consultant I work with companies, both small and large, that face this issue. Employees are a vibrant user customer group and their buy in into the company and what it does is very important for its ongoing success. Unappreciated employees make a very heavy weight around a company's neck. Lack of communication between management and employees in the form of feedback creates a heavy millstone.

Most of the companies that I have worked with have been in this position. One of the first things we did to create a change within the company environment was to create meaningful input centers and discussion groups within the organization at each management level using the blog.

One option we always choose would be the use of e-mail and operational blog centers that allowed for on the spot comment to allow for spontaneous and meaningful feedback. There were no reprisals or penalties for what was said. If you can't take the negative with the positive you are already headed down the wrong road to putting your business back together.

This sent the businesses surging in their profitability and cured a host of customer service issues that were costing the company through defection and poor loyalty index ratings.

allowed for on the spot comment to allow for spontaneous and meaningful feedback. There were no repraisals or penalties for what was said. If you can't take the negative with the positive you are already headed down the wrong road to putting your business back together.

This sent the businesses surging in their profitability and curred a host of customer service issues that were costing the company thru defection and loyalty.


Posted by: Tim Whelan at February 12, 2006 10:28 AM

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