How Many Of The Fortune 100 Are Participating In The Online Conversation?

I came across Eric Mattson's post, "Is the Fortune 100 Participating in the Blog Conversation?"Eric was wondering how often big corporations are discussed in the blogosphere. Eric also asked if those companies are participating in the online conversation?

Eric used Technorati.com to determine how often companies are discussed. He counted the number of posts that included a company's name in their post.

I have a few problems with this method, as Spam blogs can really affect the numbers. But Spam aside the numbers do give some overview of the industry.

Eric looked at 17 of the Fortune 100 companies and records the number of Technorati.com posts and if the company blogs, this is great raw data for further analysis.

Posted by johncass at March 28, 2006 1:22 PM