Northeastern Blogging Study

I met with Dr. Walter Carl's students last Friday and today for the study on corporate blogging success. We still need one more corporate blogger for the study, so if you have been running your corporate blog for one year, run a brand and would be interested in taking the survey contact me.

Today the students took the existing framework of questions I had prepared with Dr. Carl and analyzed them. Several of the questions were thrown out, and a number were updated. For the next class the students will add some more questions to the list.

The study seeks to understand how companies reached some measure of success with their blogs. We will develop a number of case studies based on the interviews; those case studies can then be used as examples in the industry for how to build a successful blog.

Posted by johncass at March 21, 2006 4:14 PM

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