Corporate Blogging Survey 2005

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March 10, 2006

Northeastern University Blogging Success Study Update

Just finished a call with Dr. Walter Carl from Northeastern University about the progress of the Northeastern University Blogging Success study. We are looking for twenty bloggers who have been running their blog for one year, run a brand and blog about the brand on their blog. The study will seek to understand the elements to building a successful blog. And as part of that process will understand each blogger's criteria for measuring a successful blog. We have eleven bloggers so far. We need another nine bloggers. The students in Dr. Walter Carl's class will be conducting the interviews. Walter and I developed the initial framework of questions, and the students will add to them for their own research and interest.

Also thanks to Toby Bloomberg at Diva Marketing for promoting the study.

Posted by johncass at March 10, 2006 10:35 AM

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