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March 27, 2006

Share Your Marketing Efforts At The Historic Roads Conference

Share your brand and marketing efforts with the Historic Road panel on marketing opportunities on Saturday 29th. Bring hard copies of your branding, ad campaigns or marketing efforts, or ask your marketing questions of the panel by commenting on this blog or sending an electronic copy to john AT backbone DOT com. The panelists will take some time to review several of the submitted materials and answer questions in our Q&A session.

The Historic Roads conference in Boston on from April 27th to 30th is all about "Preserving the Historic Road," I will be on a panel discussion on Saturday April 29th in session 17 called, "Historic Road as a Community Brand: The Marketing Opportunities," from 2:00pm to 3:30pm. Panelists include Carol Lasky from Cahoots, and Christianna Beebe from Cone.

Here's the write up on the session:

Your community has galvanized around the preservation of a historic road. Now, how are you going to get the word out most effectively? How will you ensure that your initiatives are understood and embraced by your constituents? This brand-building session is aimed at historic road advocates looking to think like marketers. The lively, interactive session will illustrate successful strategies and tools to stimulate public awareness and action on behalf of historic road preservation. Participants are invited to share their experiences and challenges.

Posted by johncass at March 27, 2006 10:14 AM

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Looking forward to seeing everyone in Boston! Dan Marriott, conference chair

Posted by: dan at April 22, 2006 8:00 PM

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