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March 24, 2006

Stonyfield Farm's Chief Blogger Leaves

I just heard that Christine Halvorson, Stonyfield Farm's Chief Blogger is leaving full time employment with Stonyfield. However, she will be working part-time for the company as a freelancer.

Stonyfield started with four Stonyfield blogs, whose content strategy was to target the lifestyles of the customer's rather than write about yogurt, topics included organic farming, healthy kids and healthy babies. Stonyfield cut down to two blogs a few months ago.

Posted by johncass at March 24, 2006 1:31 PM

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