Bentley College Blogging Presentation In Waltham

How can you effectively fight back against negative publicity posted in a blog about your company/product/service?

What are the methods a company can use to gain the consumer's interest in reading and communicating with your company sponsored blog?

Is it ethical for a company to anonymously sponsor a blog to gain consumer insight?

Great questions thanks Jess. I will include these in the presentation.

Since both individuals and businesses are communicating ever-more-increasingly through means of internet options, do you feel that blogging is not only expected but essential in an organizational framework of integrated marketing communication?

What do you think is missing from the blogging experience and how could it be improved?

What do you see in terms of the future of blogging?

Great questions Lauren, I look forward to meeting you on Tuesday.

As SEO is becoming popular, pretty soon everyone will be implementing it, how can a company ensure that it is always on top of the list when a search is done?

Frank, getting to the top of the rankings takes a lot of hard work and effort. You have to develop a lot of relevant content, plus make sure you are receiving links back from other relevant websites. It's a constant process. We can chat more about this tonight.

Do you think that the self monitoring system inherently set up in the blogging community is enough to ensure the credibility of blogging as a media, or do forsee any regulations being adopted?

Brian, great question. I just don't see any regulations being enforced that can regulate credibility within blog, just as I don't see any regulations that require other writers to be credible. I think that credibility is earned not dictated by law. Recent reports from the New York Times about their problems with journalistic approach and editorial oversight indicate even one of the country's leading newspapers has trouble with credibility from time to time.

Basically the lesson is that the reader must be a critical thinker and take everything they read with a pinch of salt. Look for other sources and consider the credibility of an author based on their facts and citations.

You will come across instances where bloggers will write posts that have the wrong information, which does not mean that every blogger or blogging in general should not be considered credible automatically. Just as I don't think that all traditional newspapers are not credible because of a few instances of journalists writing articles that proved later to be untrue at the New York Times.