Corporate Blogging Survey 2005

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April 18, 2006

Focus On Strategy To Avoid Indecent Marketing

Kelley on the Bentley College marketing blog writes about 'indecent marketing', a company had approached a marketing professional blogger with information about screening for postpartum depression. The blogger thought the contact was indecent.

I think if ever there was an example of what not to do by a company this is an example. If your goal is sales leads you don't get leads by asking for sales leads in blogging. The strategy is achieve your goals should rather be one of conversation and discussion. If you provide value and advice at the appropriate times, people will click through to your blog and website. Once a consumer clicks through if that consumer needs your services they will contact you.

Remember you will achieve your goals through corporate blogging, but to get their you have to follow and keep to your content strategy.

Posted by johncass at April 18, 2006 12:39 PM

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