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May 10, 2006Consumer Generated Media Sends Traffic To Google
Bill Tancer from Hitwise has a very interesting post about the volume of traffic sent to Google from MySpace.com social communities, "MySpace Tops In sending Google traffic." 8.2% of all inbound web traffic to Google is from MySpace.com, and that's up from 1% of all traffic at the beginning of the year according to Hitwise's numbers.
This is an example of the growing importance of consumer generated media and social media websites in terms of traffic. Search is an important part of a company's marketing mix in today's online marketing world. However with numbers like this direct traffic from CGM websites are something to think about for B2C companies.
Posted by johncass at May 10, 2006 5:55 PM
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