Corporate Blogging Survey 2005

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May 4, 2006

MarketingMonger Casts Wide Net For Bloggers

Eric Matteson from the Marketing Monger blog interviewed me today for his podcast. Eric is attempting to record 1,000 podcast interviews, wow; I am impressed and believe he will succeed. Eric and I had a great conversation; he asked some really good questions, I am only sad we did not have longer to chat in the podcast.

One idea that came out of the podcast was developing a path for corporate bloggers. Thinking about this we developed the model of crossing the cultural divide on the Backbone Media Corporate blogging survey last year. Maybe we need to extend the model?

Often companies start blogging and they are not as transparent or willing to conduct a dialogue with their audience in their initial efforts, as some pundits would prefer. My view is that blogging is a process and that eventually companies will learn from the experience. If a company wants to take blogging culture slowly, hopefully a dialogue model like the model we developed in the survey can help companies to roll into blogging culture over time.

Posted by johncass at May 4, 2006 12:09 PM

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