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May 16, 2006

Searching For Tractors In The Summer, And Decorations In the Winter

Google Trends is a cool and extremely useful new tool for online marketing people from Google. Trending the search volume on keywords can give marketing people tips on when to start spending more money on pay per click ads as the seasons change for products and services based on last year's numbers.

Check out this comparison of the keyword tractor with the phrase Christmas decorations. The seasonality is the complete opposite. Tractors are not used as much in the winter as in the summer, so people are searching for tractor parts and vehicles during the summer. While people look for Christmas decorations during the winter.

Google trends Tractor vs christmas decorations.png

Google Trends also provides trend chart of articles on Google News by keyword.

Posted by johncass at May 16, 2006 3:34 PM

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