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June 29, 2006

Blogger Relations Content Strategy Determined By Researching Blog Readers

Conducting an audit of a blogging community is not just about researching bloggers in your company's industry. You also have to understand who is reading the blogs you wish to build a relationship with over time. Content should dictate how you interact with a blogger. But I also think its important to read the comments of a blog to determine who is reading a blog. Not only will you find other great bloggers to read and interact with over time, but also you will build up a profile of the readers of that blog. That profile will then give you the ideas as to what content strategy will attract the type of readers you seek.

Posted by johncass at June 29, 2006 6:03 PM

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