Corporate Blogging Survey 2005

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June 12, 2006

Blogs Gain More Mind Share

Barb Hefner has a post about Outsell's report on what sources of information are used by 7,000 professionals.

Press releases are outstripping journals and textbooks. And the average respondent to the survey is reading nine blogs.

Posted by johncass at June 12, 2006 1:17 PM

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When my engineers decided to build the capability for blogs and RSS into our platform, I have to admit ---i thought they were crazy. We help local merchants leverage the internet, I just did not see them as bloggers.

We are now finding the 30% of them are blogging. It was a pretty big surprise

Posted by: Ben at June 13, 2006 9:22 PM

Hi Ben, thanks for the comment. I am curious, how many merchants do you have as customers? I have a continuing effort to determine the total number of company bloggers. And I believe that there are more larger company bloggers than smaller company bloggers. Also would there be anything about your company that would attract smaller companies that blog?

Posted by: John Cass at June 13, 2006 9:36 PM

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