Corporate Blogging Survey 2005

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June 30, 2006

Fard Johnmar's Take On The Jupiter Research Blogging Report

Fard Johnmar writes a critique of Jupiter Research's Blogging report.

Jupiter had suggested in their report that 70% of companies would be blogging by the end of the year. Based on my understanding of the industry, I do find it hard to believe this statement, unless Jupiter Research meant internal blogs. I'd like to hear more from the company on what its results mean?

Maybe there's a slant to a particular industry. If you look at the 29 companies in the fortune 500 who are blogging 21 of them are in the technology and telco industries, see my article about the fortune 500 wiki. Perhaps the survey focused on technology companies? I'd be interested to hear more from the company about who was surveyed for the report.

Posted by johncass at June 30, 2006 3:07 PM

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Thanks for your mention of my critique. Just so you know, I'm in contact with Jupiter Research right now and hope to be able to add some perspective to this issue next week.

Posted by: Fard Johnmar at July 7, 2006 10:01 AM

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