Corporate Blogging Survey 2005

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June 13, 2006

What Does Average General Motor's Customer Think Of The GM Fastlane Blog?

To me what matters most is what customer's think; after all they pay your paycheck. Blogging research to me should not just focus on the people who run the blogs, but also the people who read the blogs.

General Motor's Fastlane blog postings have generated a lot of traffic to this blog. I suspect the people who found the blog were not looking for an analysis of GM's blog. Quite a few people who comment on this blog on GM articles, seem by their content to indicate the commentators thought they were addressing General Motors and Bob Lutz. I've interviewed a few people about their experiences on the GM blog to learn about their opinions of the blog. After listening to them, I came to a few conclusions and gave some unsolicited advice to GM about their blog.

I'd like to hear more from GM blog readers, what do you think of the GM Fastlane blog, and what do you think of GM for providing the blog to GM customers? How do you think GM can use the blog in the future?

Here's a listing of all the articles the blogsurvey has covered in the last year on GM:

A Quick GM Response Can Produce More Satisfied Blogging Customers

The GM Report Card From David Kline Get's It Nearly Right

Using 'Synthetic Transparency' to set Expectations on the level Of Transparency Found On Your Corporate Blog

The GM Blog: Lessons For Customer Blogging Relations

An Interview With General Motor's Best Customer

GM Customers Provide Critical Analysis of the General Motors FastLane Blog

Posted by johncass at June 13, 2006 10:13 AM

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