Corporate Blogging Survey 2005

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June 12, 2006

What Does Blogging More Get You?

Easton Ellsworth thinks more blog posts are important. I think there's a case to be made for blogger burn out, but I do agree with Easton that blogging frequently will get your content in front of more eyes on The issue is keeping up the content. As I wrote in this post about conversation search engine marketing, if the volume of posts about a topic are high, its in your company's interests to write more about the topic.

Posted by johncass at June 12, 2006 12:59 PM

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Thanks for mentioning my post on blog posting frequency. I'll learn more about the issue as I attempt to post three times a day for the rest of the weekdays this month. In the past, I've mostly done one post each weekday. I'll try not to "burn out" - I'll vary my post topics and simply lower that invisible fence that has kept my thoughts bottled up inside instead of spilled out onto my blog for the world to read.

Totally agree - the more others write about your topic of choice, the more you need to write about it to get noticed - or at least, the more originally you need to write.

Posted by: Easton Ellsworth at June 13, 2006 1:25 AM

Easton, your point about originality is interesting, how can a blogger be original?

Posted by: John Cass at June 13, 2006 1:41 PM

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