Bloglines Engineer Comments Great Example Of CGM Brand Management
Matthew Hurst on datamining wrote about his search for a new RSS feed reader, he is thinking of ditching his existing service, bloglines.
Bloglines UI Engineer, Ben Lowery, spotted Matthew's blog post, and concerns about the bloglines service and responded quickly.
I was impressed with Ben's comment and that fact that bloglines keeps tabs on its brand keywords. This comment is a great example to every company about how to do effective product management in the world of customer generated media. Monitor your brand keywords and respond to questions and comments about your product as they appear on the web.
Posted by johncass at July 5, 2006 5:24 PM
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Monitoring your brand; keywords John Cass was impressed by Bloglines UI Engineer - Ben Lowery's response on Matthew Hurst blog post on ditching bloglines and finding a better alternative. I was impressed with Ben's comme... [Read More]
Tracked on July 26, 2006 6:49 AM