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July 11, 2006

Dell Launches Blog

Dell Launches a new blog called "Direct Conversations with Dell" at

The blog hosts a number of authors, who write posts and post videos. Similar to Microsoft's channel9 website.

I immediately clicked on the about one2one link to read the blog's guidelines. Makes interesting reading. The dell blog set's the expectation that Dell employees will answer blog comments. That's a huge commitment and one that General Motor's Fastlane blog has not made to its readers, see my earlier post about setting expectations with blog readers.

Here's the commitment to conversation:

"one2one is an extension of Dell's direct model where we learn and improve by listening to customers. Comments are a great way for us to know what's on the minds of our customers and partners. Of course, we may not always agree with the comments, but we will listen closely to see what we can learn and improve. Comments will be moderated - we will do our best to post your comments and respond, where appropriate, within 24 hours."

It will be interesting to see how Dell's employees response to reader comments. I've already seen examples of the Dell bloggers responding to customer comments. Lionel Menchaca, Digital Media Manager, responded to a blog readers comment.

Posted by johncass at July 11, 2006 10:21 AM

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