Corporate Blogging Survey 2005

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July 21, 2006

Taking A Leave Of Absence From Blogsurvey To Write A Book About Corporate Blogging

I am happy to announce that I will be working on a book about corporate blogging over the next few months. Butterworth - Heineman Business Books or Elsevier and I just signed a contract to write a book about business blogs called "strategies and tools for corporate blogging."

My thanks to Jane Macdonald, the acquisitions editor for Butterworth-Heinemann for all of the work she put into creating the relationship and getting us to this point.

As part of the effort to finish the book I am taking a leave of absence from my role as Director of Blogging Strategies at Backbone Media, Inc. in Waltham. I will not be updating the blogsurvey blog for a while, but you will still find me writing the occasional post on my personal blog PR Communications.

Posted by johncass at July 21, 2006 11:41 AM

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Wow, yet another corporate blogging book. I wish you well, John.

Posted by: Chris at August 28, 2006 2:13 PM

Thanks Chris, though this book will be less about what is a blog, and more about how to do effective blogging. I think the basics have been covered I hope this book will take us to the next stage.

Posted by: John Cass at August 28, 2006 11:54 PM

Congrats John!

If you want advice, ask me and do the opposite :)
Seriously, I hope and expect it'll be a great experience for you!

Posted by: Ted Demopoulos at September 4, 2006 9:33 AM

Thanks Ted, its already been a great experience.

Posted by: John Cass at September 4, 2006 11:01 AM

Sounds like an interesting venture you are taking on. Good luck. Let us know if we can help you.

Posted by: Scott Wilder at September 26, 2006 1:13 PM

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