Corporate Blogging Survey 2005
 
BACKBONE CORPORATE BLOGGING SURVEY 2005
 
 

"Blog Marketing" archive

Monday 21 August

  • SCOUT Launches The Big Time Career Blog for Spherion (17:56) - Hello BlogSurvey readers. We've been writing an awful lot about corporate blogging strategies, blog monitoring and blogger relations. Now SCOUT (a division of Backbone Media) is launching our first official client blog for Spherion (NYSE: SFN ), one of the... | 0 Trackbacks | 0 Comments

Tuesday 16 May

  • Master's In Business Blogging (08:48) - Christine Halvorson, formerly of Stonyfield farms, is offering a Master's in business blogging in a one day seminar. You can learn the basics of blogging and also gain hands-on experience of how to blog.... | 0 Trackbacks | 0 Comments

Monday 15 May

  • Finding Valid Word Of Mouth Marketing Data (17:52) - Davetherave at the WOM, Buzz, & Viral Marketing Communication blog for Dr. Walter Carl's class on word of mouth marketing writes, "One of the parts in Anatomy of Buzz gave evidence to the fact people communicate a bad experience to... | 0 Trackbacks | 0 Comments

Tuesday 9 May

Monday 8 May

  • A Quick GM Response Can Produce More Satisfied Blogging Customers (15:58) - I've written before about the GM Fastlane blog and how Bob Lutz, Vice Chairman of General Motors does not answer every blog reader comment. Last week Bob Lutz, did answer a reader's comments in the post, "A Quick Response." The... | 0 Trackbacks | 3 Comments

Friday 5 May

Tuesday 2 May

  • How Do You Build A Community With A Corporate Blog? (17:50) - How do you build a community with a corporate blog? This week we met with a client who asked a simple question, "How do you build a community with a blog?" I thought I'd attempt to answer the question in... | 0 Trackbacks | 4 Comments

Monday 1 May

  • Why Blogging Can Build Your Brand Online (16:05) - Zipingo is a website that allows you to rate businesses online. The website is provided as a service to Internet users by Intuit. The Zipingo website has a companion blog. The blog drew my attention today because one of the... | 0 Trackbacks | 2 Comments

Thursday 27 April

Wednesday 26 April

  • Jonathan Schwartz's Call To Action (10:19) - Jonathan Schwartz is the new CEO of SUN Microsystems, and he is a long time blogger. That makes Jonathan the first fortune 500 blogger. Though it seems as if Jonathan will have even less time to blog, as SUN Microsystems... | 0 Trackbacks | 0 Comments

Tuesday 25 April

  • A Fly On The Wallpaper (16:56) - Would you read a blog about wallpaper? | 0 Trackbacks | 0 Comments
  • Bentley Honors Class Blog (12:03) - I will be talking with Dr. Susan Dobscha's honors class on blogging today at Bentley College. The class runs the successful Bentley College honor's blog. UPDATE: One of the students asked me about a company I referenced on a slide,... | 0 Trackbacks | 0 Comments

Thursday 20 April

Thursday 16 February

  • Boston Product Manager's Association (23:13) - Tonight I moderated a presentation for the Boston Product Manager’s association on blogging and product management. Scott Wilder from Intuit, and Eric Anderson from Adobe were the other panelists. Intuit and Adobe are two of the companies I hold up... | 0 Trackbacks | 0 Comments

Tuesday 14 February

  • Nvidia Marketing Tactics (12:00) - What type of online marketing tactics is Nvidia using to promote itself online? | 1 Trackbacks | 2 Comments

Friday 3 February

  • Thought Leadership in Blog Marketing (09:09) - Great article on corporate blogging by Puneet Mehrotra on HindustanTimes.com. I really thought Puneet's four traits of successful thought leadership explained how to be a thought leader well. Thought leadership traits 1. Ability to connect: A corporate blog is a... | 0 Trackbacks | 0 Comments

Wednesday 25 January

  • Blog Marketing Build’s Brands Through Conversations (00:06) - Debbie Weil thinks that fortune 500 companies are afraid of Blog Marketing. I think I disagree with her on this one. To me it’s the marketing concept, and a lack of understanding of what marketing is all about. Though most... | 0 Trackbacks | 2 Comments

Tuesday 10 January

  • Keyword Strategy For Blog Marketing (18:14) - It’s interesting, but yes I believe that there is a different keyword strategy for search engines for blog marketing compared to search engine optimization for a corporate website. I rush to state that the content strategy of your blogging efforts... | 0 Trackbacks | 0 Comments

Thursday 22 December

  • Healthcare Blogging Interview with Shahid Shah (13:09) - Shahid Shah runs a healthcare related blog, healthcareguy.com, and blog aggregator, hitsphere.com. Shahid graciously agreed to an e-mail interview about the healthcare blog marketing industry. John: Your hitsphere.com website appears to be a blog aggregator, is that correct? Shahid: I... | 1 Trackbacks | 7 Comments

Friday 16 December

  • Healthcare Blogging (14:43) - I was recently talking with a client about the healthcare industry and blogging. The healthcare industry is a highly regulated industry, there is very little blogging being conducted by healthcare organizations because of their generally conservative approach to online communications.... | 0 Trackbacks | 1 Comments

Monday 28 November

  • Is Honeywell’s New HR Blog Synthetically Transparent? (12:28) - Kevin Dugan uses the term “synthetic transparency? for Honeywell’s new multiple author HR blog, where several Honeywell employees write about their experiences working for the company. Kevin suggests the company’s blogs are not synthetically transparent. And looking at the blogs... | 0 Trackbacks | 0 Comments

Wednesday 23 November

  • Blog Marketing Produces T-Shirts and Traffic (10:42) - Shel Israel interviewed Patrice Cassard who runs the blog, La Fraise, for a chapter on non-English blogs in his book Naked conversations. The interview really illustrates the power of blogging if a corporate blogger uses the right content strategy for... | 0 Trackbacks | 0 Comments

Tuesday 22 November

  • Blog Marketing Requires Outreach (12:12) - When an author writes a book often the writing process is very much alone, yet once published, a writer has to reach out to the world to promote their book. Book readings and constant optimism are the keys to success.... | 0 Trackbacks | 0 Comments

Tuesday 15 November

  • Short-Term Blogging (21:25) - Another answer to a question from the non-profit blogging workshop last week, “can you have a short-term blog? If so, how long do you keep it for?? The answer is yes, you can have a short term blog, I recently... | 0 Trackbacks | 0 Comments

Thursday 10 November

  • Arts Blogging Workshop Recap (10:41) - Yesterday I attended the Arts and business council of greater Boston’s national workshop on blogging. I gave a presentation on blogging 101 to the group, and three other panelists joined me in a discussion about blogging for Art’s non-profits. I... | 0 Trackbacks | 2 Comments

Tuesday 8 November

  • Arts Blogging Tomorrow at the Barr Foundation In Boston (16:36) - Tomorrow is the Arts and Business Council event on blogging at the Barr Foundation in Boston. I am giving a presentation on Blogging 101, plus taking part in the panel discussion about arts related blogging. We should have an interesting... | 0 Trackbacks | 0 Comments

Monday 31 October

  • More Perspectives On The Commercial Alert Letter (22:53) - I think that Anastasia Goodstein has a point about the recent Commercial Alert letter to the FTC about buzz marketing practices of several companies including Tremor and P&G. “Quote a Tremor spokesperson who says "there's nothing sneaky about Tremor's approach,... | 0 Trackbacks | 0 Comments
  • More Perspectives On The Commercial Alert Letter (22:53) - I think that Anastasia Goodstein has a point about the recent Commercial Alert letter to the FTC about buzz marketing practices of several companies including Tremor and P&G. “Quote a Tremor spokesperson who says "there's nothing sneaky about Tremor's approach,... | 0 Trackbacks | 0 Comments
  • More Perspectives On The Commercial Alert Letter (22:53) - I think that Anastasia Goodstein has a point about the recent Commercial Alert letter to the FTC about buzz marketing practices of several companies including Tremor and P&G. “Quote a Tremor spokesperson who says "there's nothing sneaky about Tremor's approach,... | 0 Trackbacks | 0 Comments

Wednesday 26 October

  • Non-Profit Blog Marketing (12:53) - I am preparing for my presentation on blogging 101 for non-profits, and I found an interesting post about the American Lung Association of American Minnesota chapter. Robert Moffitt, the Communications Director for the American Lung Association of Minnesota described on... | 0 Trackbacks | 3 Comments

Tuesday 18 October

  • Web 2.0 Conference Highlights (15:07) - Good overview from Business Week about the Web 2.0 conference, things are getting hotter in the consumer blogging space, lots of sales and new business.... | 0 Trackbacks | 0 Comments

Sunday 16 October

  • Blogging for Arts Non-Profits (18:01) - I’ve been invited to give a blogging 101 workshop for arts related non-profits in November. I am excited about the presentation. As part of the presentation I am asking any participants to list their questions about blogging here in the... | 0 Trackbacks | 2 Comments

Tuesday 11 October

  • Verisign Buys Weblogs.com (11:15) - Verisign just purchased weblogs.com from David Winer, there is a discussion of the new purchase on the Verisign blog. One aspect of the purchase is Verisign’s hopes for reducing blog and ping spam. Blog spam has become an increasing problem... | 0 Trackbacks | 0 Comments

Friday 30 September

  • Blogging For Retailers (18:03) - Shel Israel discusses retailer blogging. I think it’s a matter of having a good content strategy for a retailer. Microsoft, Boeing, General Motors and Macromedia all have products where they need to give feedback and information, while retailers concentrate on... | 0 Trackbacks | 0 Comments

Thursday 8 September

  • Blogging Conference in the UK (13:39) - I am going to be in the UK Starting from today, but I will not be attending the UK Blogging Conference, “our social world? which is happening on Friday September 9th in Cambridge. Thanks to Simon Phipps.... | 0 Trackbacks | 0 Comments

Wednesday 7 September

  • Jim Finn’s of IBM’s current thoughts on blogging (11:02) - Jim Finn, IBM’s VP of Communications spoke with me yesterday about IBM’s blogging strategy. I was particularly interested in the value of IBM’s internal blogging efforts. Jim promised to get back to me with some examples over time. He also... | 0 Trackbacks | 0 Comments

Tuesday 6 September

  • Passion Should Drive The GM FastLane Blog (17:29) - Chuck Tanowitz suggests that Bob Lutz of GM?s Fastlane Blog should take his expertise and excitement for cars and really write about his passion on his blog. “Let us get to know Bob Lutz the car lover, not just Bob... | 0 Trackbacks | 0 Comments

Monday 22 August

  • Sales From Blogging (22:39) - Here’s one post on the corporate blogging survey I’ve been meaning to post on for a while, Betsy Richter of OneByOneMedia wrote “You'll notice that survey respondents report that they've had low impact on sales as a result of blogging... | 0 Trackbacks | 4 Comments

Friday 19 August

  • Include lawyers into your blogging policy discussion early… (14:36) - Dean Hachamovitch and Robert Scoble discussed the issue of legal issues in their keynote presentation at the business blog summit this morning. Basically the opportunity of connecting with your customers is a risk a company should take in order to... | 0 Trackbacks | 0 Comments

Thursday 18 August

  • Brownrigg Flys In To Give 30,000 Foot View Of Boeing Blog (23:42) - Chris Brownrigg, a web designer at Boeing, was given two days to set up Randy Baseler's blog. Searched through a lot of blogs, most blogs written in xml, he was writing in xhtml. Built a design that met the Boeing... | 0 Trackbacks | 1 Comments
  • Bob Wayman's Thoughts on the ability to measure your campaigns (13:04) - At the Business blog summit, Bob Wyman from Pubsub.com made some great comments about the ability of companies to now monitor what’s happening in your customer online communities. You can actually measure the effectiveness of your articles and press campaigns.... | 0 Trackbacks | 0 Comments
  • Evelyn Rodriguez on the Marketplace (12:27) - Evelyn Rodriquez, chatting about pike place market, used a metaphor for the market to describe what a blog can do for a company. I always loved markets, I used to attend college in Leicester in the United Kingdom, and Leicester... | 0 Trackbacks | 0 Comments

Wednesday 17 August

  • Business Blog Summit (23:21) - Just arrived in San Francisco for the Business Blog Summit, looks as if the blogging 101 event went well today.... | 0 Trackbacks | 0 Comments

Monday 15 August

  • Join The Blogging Bandwagon (16:41) - Counter to the conversation Stephen Turcotte and I are having about big vs small companies using blogs to connect with their companies, I am quoted in this article in the Florida Sun-Sentinel by Kathy Bushouse “Join the blogging bandwagon: It... | 0 Trackbacks | 0 Comments

Sunday 14 August

  • Response to Kirsten Osolind's comment (09:50) - Kirsten Osolind's made a comment on my post, 'Does blogging work for service companies?' about an article in the Chicago Tribune on why Kirsten’s company is no longer publishing on their company’s blog. Kirsten, Oh, I meant the PR and... | 0 Trackbacks | 3 Comments

Friday 12 August

  • Does Blogging Work For Service Companies? (09:41) - This Chicago Tribune article provides more indication to me that blogging does not always work for small companies. Ann Meyer writes about Kirsten Osolind's decision to stop blogging on her company’s blog at ReinventionInc.com. Kirsten thought the blog was just... | 0 Trackbacks | 2 Comments

Wednesday 10 August

  • More on Big vs. small (11:11) - Stephen Turcotte, my boss and all round SEO guy states, "blogging has leveled the playing field giving smaller companies the stage and leapfrog ahead of their," larger competitors. I agree Stephen that blogs give small companies the same ability to... | 0 Trackbacks | 1 Comments

Tuesday 9 August

  • Blogher comes to Boston, maybe… (13:27) - The first Blogher was held in San Jose, I understand the organizers of the conference are thinking about holding the event on the east coast. I’d like to encourage the women bloggers in Boston to petition the organizers to hold... | 0 Trackbacks | 4 Comments

Wednesday 3 August

  • Word of Mouth Comment (11:55) - Responding to my word of mouth post yesterday at brand autopsy, Paul Moore inspired me to write a comment on his blog, it got too long, and I wanted to reference some links so I made a post here about... | 0 Trackbacks | 0 Comments

Tuesday 2 August

  • Word of Mouth Marketing & Blogging (14:09) - Inspired somewhat by several posts on word of mouth marketing (brand autopsy), and in preparation for my presentation at the blog summit in August I read a great article on brandchannel today. Randell Frost’s article on brandchannel talks about the... | 0 Trackbacks | 0 Comments

Monday 1 August

  • Business Blog Summit San Francisco August 18th-19th 2005 (17:37) - I am going to be speaking at the business blog summit in San Francisco on August 18th for the following topic. Buzz Marketing: Using Blogs, Forums, Conversations and Community to Build Brands and Traffic John Cass, Buzz Bruggeman A recent... | 0 Trackbacks | 0 Comments

Saturday 30 July

  • John Cleese, the LiveVault Video & Blog (23:41) - Bob Cramer’s company LiveVault did a wonderful job with hiring John Cleese’s company to make a viral marketing video about their data backup system. The video is very funny. I also looked at Bob’s LiveVault blog and had one or... | 0 Trackbacks | 0 Comments

Thursday 28 July

  • Blogging is better for bigger companies (12:24) - When I recently visited Babson College to give a presentation on the value and benefits of corporate blogging Dr. Grewal asked a question about the legal implications of blogging for larger companies. From that discussion Stephen Turcotte and I chatted... | 0 Trackbacks | 1 Comments

Wednesday 27 July

  • ‘Blogging Relations’ the concept that combines PR & SEO (14:33) - Public relations is all about getting your message out into a community and hopefully influencing people to listen and hear your message. Part of the PR process is going through conduits that are seen as independent. The new blogging economy... | 0 Trackbacks | 0 Comments

Wednesday 20 July

  • Babson College Presentation on Corporate Blogging (12:14) - I am giving a presentation tonight on business blogging at Dr. Dhruv Grewal’s class on “Using Customer Input in Creating and Delivering Value through e-Commerce Solutions? for Babson College’s Department of Marketing MBA class. I think it will be particularly... | 0 Trackbacks | 2 Comments

Saturday 9 July

  • Steve Ballmer’s Thoughts on Blogging Transparency (23:30) - David Burn of AdPulp gave a transcript of the interview between Steve Ballmer and Robert Scoble in a video on Channel9. Robert Scoble Q: Microsoft has been a leader in transparency, blogging, and Channel 9. Why did you allow blogging... | 0 Trackbacks | 0 Comments

Friday 8 July

  • John Dowland’s Take On Blogging (01:53) - John Dowland from Macromedia was kind enough to take my blogging survey last year in 2004. This year I chatted with Mike Chambers and developed the Macromedia case study found in the blogging survey results. John made a post about... | 0 Trackbacks | 0 Comments

Thursday 7 July

  • Blog Marketing Airs Dirty Laundry (18:18) - Peter Ejtel take on the changing nature of communicating with your customer really hits the mark. “What some businesses are catching onto is that having dirty laundry aired in public allows them the ability to also publicly show how they... | 0 Trackbacks | 0 Comments

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