Corporate Blogging Survey 2005

"Blogging Research" archive

Friday 3 November

  • Blogging Success Study Released (13:27) - We're please to announce the release of the Northeastern University and Backbone Media Blogging Success Study. here's a link to the press release issued by Northeastern University's a link to the study... | 0 Trackbacks | 0 Comments

Friday 30 June

  • Fard Johnmar's Take On The Jupiter Research Blogging Report (15:07) - Fard Johnmar writes a critique of Jupiter Research's Blogging report. Jupiter had suggested in their report that 70% of companies would be blogging by the end of the year. Based on my understanding of the industry, I do find it... | 0 Trackbacks | 1 Comments

Monday 19 June

  • Max Kalehoff vs. Bill Neal Debate On The Validity Of CGM Research Heats Up (13:49) - Interesting quote from Bill Neal about the validity of consumer generated media research on the datamining blog. Bill Neal is a well-respected traditional market researcher; he recently gave an interview to Tony Bloomberg that was critiqued by Max Kalehoff of... | 0 Trackbacks | 2 Comments

Wednesday 14 June

  • Rumor & Gossip Research (11:54) - Keith Jackson points to Ralph Rosnow's and Eric Foster's article, "Rumor and Gossip Research," published by the American Psychological Association. I read the article, and paraphrased the following quotes: "Rumor mongering is viewed as an attempt to deal with anxieties... | 0 Trackbacks | 0 Comments

Tuesday 13 June

  • Is Social Media Research Valid? (11:03) - Toby Bloomberg's interview with Bill Neal, an expert in marketing research provides some analysis of consumer generated media. "I have some real problems with consumer generated media as a source of credible and reliable information. In many ways it combines... | 0 Trackbacks | 4 Comments

Monday 12 June

  • You Are What You Read (13:43) - Elizabeth Albrycht is going to graduate school in the Swiss Alps and wrote a piece about her focus for her graduate project. Digital identity. She explained that your identity is in part what you read on the web. There's the... | 0 Trackbacks | 0 Comments

Tuesday 16 May

  • Internet Marketing, Blogging & Online PR intern (13:23) - Backbone Media is looking for a blogging research intern. The intern will complete a lot of boring tasks and then create some interesting, vibrant content. One of Backbone Media's Interns was second author on a 70-page white paper and report... | 0 Trackbacks | 0 Comments

Monday 15 May

  • Finding Valid Word Of Mouth Marketing Data (17:52) - Davetherave at the WOM, Buzz, & Viral Marketing Communication blog for Dr. Walter Carl's class on word of mouth marketing writes, "One of the parts in Anatomy of Buzz gave evidence to the fact people communicate a bad experience to... | 0 Trackbacks | 0 Comments

Thursday 11 May

  • Call Your Mom! (09:10) - Aaron at the Technology and You blog touches on the concept of synthetic transparency in his discussion of connections between people within social media communities. Dr. Walter Carl commented on the article describing his definition of synthetic transparency, Walter coined... | 0 Trackbacks | 2 Comments

Tuesday 9 May

Monday 8 May

  • A Quick GM Response Can Produce More Satisfied Blogging Customers (15:58) - I've written before about the GM Fastlane blog and how Bob Lutz, Vice Chairman of General Motors does not answer every blog reader comment. Last week Bob Lutz, did answer a reader's comments in the post, "A Quick Response." The... | 0 Trackbacks | 3 Comments

Friday 5 May

Tuesday 25 April

Thursday 20 April

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