|
|
|
|
| |
 |
BACKBONE CORPORATE BLOGGING SURVEY 2005 |
|
|
| |
"Blogging Tips" archive
Monday 12 June
- Avoiding Blogger Wrath Through Brand Management (11:49) - Flemming Madsen discusses the issue of blogger wrath and brand management. Flemming gives five prerequisites for a negative story to reach tipping point in the blogosphere: 1) Story true and have merit. 2) The issue/problem/injustice must be clear. 3) The... | 0 Trackbacks
| 0 Comments
Wednesday 31 May
- Is This My Eyesight, Or Just The Captcha I Am Reading? (10:41) - After an avalance of comment spam in the last week, we just implemented CAPTCHA on the blogsurvey blog, Captcha is short for "Completely Automated public Turing test to tell Computers and Humans Apart", and was developed by Carnegie Mellon University,... | 0 Trackbacks
| 0 Comments
Tuesday 2 May
- How Do You Build A Community With A Corporate Blog? (17:50) - How do you build a community with a corporate blog? This week we met with a client who asked a simple question, "How do you build a community with a blog?" I thought I'd attempt to answer the question in... | 0 Trackbacks
| 4 Comments
Monday 1 May
- Why Blogging Can Build Your Brand Online (16:05) - Zipingo is a website that allows you to rate businesses online. The website is provided as a service to Internet users by Intuit. The Zipingo website has a companion blog. The blog drew my attention today because one of the... | 0 Trackbacks
| 2 Comments
Wednesday 19 April
- Answers To Bentley College Questions From Yesterday (17:25) - Met with a Bentley College marketing graduate class yesterday to chat about corporate blogging. Lots of great questions from the students in the presentation, but also on the original post about the corporate blogging event, here is my follow up... | 0 Trackbacks
| 0 Comments
Tuesday 18 April
- Focus On Strategy To Avoid Indecent Marketing (12:39) - Kelley on the Bentley College marketing blog writes about 'indecent marketing', a company had approached a marketing professional blogger with information about screening for postpartum depression. The blogger thought the contact was indecent. I think if ever there was an... | 0 Trackbacks
| 0 Comments
Thursday 13 April
- Assessing Whether You Should Blog (08:59) - In the mid 90's I used to work for BioData in San Mateo. The company had four web designers in 1995, a lot in those days. We eventually let them go to concentrate on providing computer networking services to biotechnology... | 0 Trackbacks
| 0 Comments
Tuesday 7 February
- CoComment (23:29) - I’ve been using del.icio.us to track comments on a blog that does not offer comment email subscription. Note: this blog does offer comment email subscription. A new service from CoComment offers tracking services for a blogger’s comments on blogs that... | 0 Trackbacks
| 0 Comments
- Linking Within Your Own Blog (15:53) - John Cass explains why linking within your own blog can be valuable to a blogger. | 0 Trackbacks
| 1 Comments
Thursday 2 February
- How To Send A Trackback Successfully (00:53) - Today I was asked how to send a trackback successfully to another blog by blogger who has not used the technology, I wrote this post to describe how she can use trackbacks in her blog. The best way for a... | 0 Trackbacks
| 0 Comments
Wednesday 18 January
- How Blogging Changes The Rules On Talking About Your Competitors (13:25) - Your major competitors just announced that they are merging, and the news is all over the wire, industry newspapers and the blogosphere. Do you try to ignore it or do what Jim Nail did at Cymfony when BuzzMetrics announced they... | 0 Trackbacks
| 2 Comments
Wednesday 11 January
- What Is RSS? (15:16) - Today, I was asked the question what is RSS? It occurred to me that many people are not familiar with the term or understand how the technology works between websites and web visitors, so I thought I’d discuss the issue.... | 0 Trackbacks
| 2 Comments
Friday 28 October
- A Call For E-Mail Notification On A Blog (12:55) - Now that I have e-mail notification on this blog, I can ask everyone else to put comment e-mail notification on his or her blogs. Click on the comment link below and you will notice we have a subscription form for... | 0 Trackbacks
| 0 Comments
Wednesday 19 October
- Slogreporter.com (09:20) - Frank Gruber, a blogger based in Chicago has started a website called slogreporter.com to report slogs or spam blogs, this wall street journal article covers this and other slog issues.... | 0 Trackbacks
| 0 Comments
Thursday 29 September
- Reaching out to bloggers (23:10) - I enjoyed reading Chuck Tanowitz’s article “Media Relations: Reaching out to bloggers,� in the piece Chuck gives a few examples of how a blogger can target journalists by not directly targeting the journalist. Basically by reading the blogs a journalist... | 0 Trackbacks
| 0 Comments
Friday 23 September
- Lincoln Blogging Comments (12:03) - All this week I’ve been answering a series of questions and comments from several people at the Lincoln chapter of the American Marketing Association in Nebraska. I am giving a presentation on blogging in October there, and I thought it... | 0 Trackbacks
| 0 Comments
Friday 19 August
- Blogging For Highly Regulated Industries (17:55) - Rick Murry’s short presentation at the business blog summit was good, I especially liked his final question, how can Edelman open up a conversation with heavily regulated industries, such as the healthcare industry. Blogs represent a particularly difficult problem for... | 0 Trackbacks
| 0 Comments
- Handling Criticism On A Blog – Should Criticism Stop You From Blogging? (17:08) - Sitting in the 2005 business blog summit today I found this slogan and article quote on Handling criticism at the BrainWareMap for Personal Development website after one gentleman asked a question about how to handle criticism on a blog. “To... | 0 Trackbacks
| 2 Comments
Wednesday 27 July
- Corporate Blogging: Responding To Criticism (09:19) - David Smalley’s post "Corporate blogging: Macromedia baiting" discusses the Backbone Media Corporate blogging white paper. I found David’s comments about content and blogger relations strategy insightful. “Whilst corporate blogs are good for fostering relations between customers who are fans of... | 0 Trackbacks
| 0 Comments
Friday 22 July
- Monitoring your trackbacks (19:24) - Monitoring your trackbacks for trackback spam is just as important as monitoring for comment spam. Even large companies can fall victim to black hat search engine linking bandits, GM’s blog Smallblock Engine block currently has some trackback spam listed on... | 0 Trackbacks
| 0 Comments
Wednesday 29 June
- Comment policies (09:26) - I came across many different "comment policies" (as well as "contact policies") in the blogs I looked through, particularly in the Microsoft blogs. Most of the comment policies are pretty standard (no spam, no harrassment, no bad language). Suzanne Cook,... | 1 Trackbacks
| 0 Comments
Monday 20 June
- Trackbacks (14:15) - Trackbacks are an excellent way to form a blogging community. It's a way to see what posts you have inspired, and show people that you are reading what they're writing. It's a non-intrusive way of linking to something you've written... | 4 Trackbacks
| 0 Comments
Tuesday 14 June
- Comment Spam (07:35) - I deleted five comment this morning, all spam comments from a spam bot. Our blog must be doing well to receive spam comments so quickly.... | 0 Trackbacks
| 0 Comments
Wednesday 1 June
- Blogging good Content Requires Quality not Quantity (16:55) - Great article on business blogging by Patrick Thibodeau, though I would say one thing about the reported number of bloggers by each company. My company has been conducting a survey of the corporate blogging industry, and so we had to... | 0 Trackbacks
| 0 Comments
Friday 27 May
- Preventing comment spam (14:45) - After writing my entry about the importance of allowing readers to comment on a blog, I wondered about the ways that a blogger can prevent comment spam. Yahoo! blogged about one thing they think will help prevent comment spam. James... | 0 Trackbacks
| 1 Comments
|
|
