Corporate Blogging Survey 2005

"Corporate Blog Survey" archive

Tuesday 11 July

  • Dell Launches Blog (10:21) - Dell Launches a new blog called "Direct Conversations with Dell" at The blog hosts a number of authors, who write posts and post videos. Similar to Microsoft's channel9 website. I immediately clicked on the about one2one link to read... | 0 Trackbacks | 0 Comments
  • Blogsurvey Having Trouble (10:20) - Due to a server switch we are having some trouble with blogsurvey today. Should have this fixed shortly. John... | 0 Trackbacks | 0 Comments

Monday 10 July

  • Northeastern Blogging Success Study Progress (12:34) - Work continues on the Northeastern University blogging success study. We have transcribed all of the interviews, and I am now taking out excerpts to use in the final study document.... | 0 Trackbacks | 0 Comments

Tuesday 27 June

Tuesday 13 June

Monday 12 June

  • Blogs Gain More Mind Share (13:17) - Barb Hefner has a post about Outsell's report on what sources of information are used by 7,000 professionals. Press releases are outstripping journals and textbooks. And the average respondent to the survey is reading nine blogs.... | 0 Trackbacks | 2 Comments

Thursday 8 June

Tuesday 23 May

  • Blogging Credibility Low Amongst Fortune 1000 Executives (09:50) - eMarketer provides a great overview of the Harris Interactive and Makovsky & Company survey on the "2006 state of corporate blogging," where a number of Fortune 1000 executives are interviewed on their thoughts about blogging. There's a lot of skepticism... | 0 Trackbacks | 4 Comments

Thursday 27 April

  • The New Southwest Airlines Blog Can Take More Risks (14:16) - I just read the user guidelines on the Southwest Airlines blog, and the blog had me thinking as to why as a customer or potential customer would I communicate with Southwest airlines on their blog, here are some reasons (ha,... | 0 Trackbacks | 4 Comments

Tuesday 18 April

Tuesday 11 April

  • Blogging Interview Debriefing At Northeastern (14:06) - At Dr. Walter Carl's class today discussing the blogging success study at Northeastern University. Each student gave a debriefing about their interviews, though we still have a few more to conduct. Several students described the time it took to transcribe... | 0 Trackbacks | 0 Comments

Tuesday 28 March

  • How Many Of The Fortune 100 Are Participating In The Online Conversation? (13:22) - I came across Eric Mattson's post, "Is the Fortune 100 Participating in the Blog Conversation?"Eric was wondering how often big corporations are discussed in the blogosphere. Eric also asked if those companies are participating in the online conversation? Eric used... | 0 Trackbacks | 0 Comments

Saturday 25 March

  • 20 Bloggers For The Northeastern/Backbone Blogging Success Study (08:29) - We found our twentieth blogger yesterday, just in time for the start of the student interviews. I've sent out emails to all of the bloggers, introducing the student to the blogger. The students should be contacting their respective bloggers in... | 0 Trackbacks | 0 Comments

Friday 24 March

  • Testing A Trackback (10:26) - I am in Dr. Walter Carl's class and we are discussing trackbacks at the moment. This is a demonstration of trackbacks for the class.... | 0 Trackbacks | 0 Comments

Thursday 23 March

  • Northeastern Study Email's Sent (10:05) - Okay, all of the emails to interviewees introducing their student interviewers for the Northeastern study have been sent out. We have 19 bloggers, and only need one more blogger.... | 1 Trackbacks | 0 Comments

Tuesday 21 March

Saturday 18 March

Thursday 16 February

Tuesday 14 February

  • Northeastern Case Study Update (13:34) - Rick Short from Induium blogs about the Northeastern corporate blogging study with Backbone Media. | 0 Trackbacks | 0 Comments

Monday 13 February

Sunday 12 February

Monday 16 January

  • A Blogging Survey You Can Ignore (17:48) - Shel Holtz writes about the recent CEO blogging survey by David Davis and concludes this is one survey you can pass on. Shel does not trust the authenticity of the data, as the participants are not cited. I wrote an... | 0 Trackbacks | 1 Comments

Friday 6 January

  • MIT Weblog Survey Results Fail To Appear (14:11) - In 2005 many bloggers heard about a blogging survey from MIT and participated, I did as well. My colleague Kristine Munroe spotted this article about the survey today on The Universal Hub, “That's the last time I answer an MIT... | 1 Trackbacks | 2 Comments

Wednesday 4 January

  • Stephen Turcotte Blogs Again! (16:23) - Stephen Turcotte from Backbone Media, Inc. (my employer) starts blogging again and asks you to keep word of Backbone Media’s new blogging service under your hat.... | 0 Trackbacks | 0 Comments

Wednesday 14 December

  • Demonstrate The Value Of Blogging With Case Studies (23:54) - Blogsurvey started in May of this year as a support blog to the Backbone Media Corporate Blogging survey, once the study had been published, blogsurvey continues to explore the value of corporate blogging. While I’m convinced of the value of... | 0 Trackbacks | 2 Comments

Monday 14 November

  • IBM Ramps Up Its Blogging Efforts (15:47) - IBM is ramping up its blogging efforts, from 3,600 blogs earlier this year to 15,000 internal blogs and 2,000 external blogs according to CNN. I am still wondering how often IBM external bloggers are encouraging customer comments on products however?... | 0 Trackbacks | 0 Comments

Thursday 10 November

  • Number of Corporate Blogs (11:22) - I’d like to know the total number of corporate blogs in the US at the moment, estimated the number of blogs at 5000 last October 2004, but what is the number today, and is the number of corporate blogs... | 0 Trackbacks | 0 Comments

Friday 4 November

  • General Motors Blog Shuts Down (23:01) - General Motors Smallblock Engine blog shuts down today after only a year. The blogger, Dave Hill is retiring, so the retirement of the blog makes sense. Especially as blogging is about a human voice, and Dave represented that voice for... | 1 Trackbacks | 1 Comments

Thursday 27 October

  • Surly Bikes Float On Snow! (16:39) - Its not often you see a product that catches your eye that makes you want to go up to someone on the street and ask the owner where did they got that product. Surly Bikes has one such product. I... | 0 Trackbacks | 2 Comments

Tuesday 25 October

  • IBM Problem Solved (18:52) - Bill Higgins from IBM uses his blog to help with an issue with some IBM software. If you have other examples of the benefits of blogging and customer feedback send me an email at john @ backbonemedia DOT com.... | 0 Trackbacks | 0 Comments

Friday 23 September

  • Scott Wilder – Forums at Intuit (13:49) - I recently interviewed Scott Wilder of Intuit about Intuit’s forums for my presentation on blogs, buzz and forums at the Business Blog Summit in San Francisco. Intuit is a very customer focused company as described by Paul Rosenfield of Intuit.... | 0 Trackbacks | 0 Comments
  • Paul Rosenfeld on Intuit's QuickBooks Online Edition Blog (13:17) - Paul Rosenfeld is the General Manager for QuickBooks Online Edition and man behind the Quickbooks Online Weblog. Paul explained on a panel at the business blog summit in San Francisco that Intuit is passionate about customers, and his team of... | 0 Trackbacks | 0 Comments

Friday 16 September

Friday 2 September

  • The GM Blog: Lessons For Customer Blogging Relations (15:54) - Though the case studies with Macromedia and Microsoft in the Corporate Blogging Survey, I’ve seen the effects and benefits of engaging customers with blogs. I thought I’d look at GM’s FastLane Blog, run by Bob Lutz and his colleagues to... | 1 Trackbacks | 2 Comments
  • An Interview With General Motor’s Best Customer (10:43) - Dennis Schrage’s family is a long time customer of General Motor’s cars and trucks, during May of this year he asked a general question on the FastLane Blog of General Motors. Lori, How long do you think that GM can... | 1 Trackbacks | 0 Comments

Monday 29 August

Monday 25 July

  • Blogs Publishing New Content or Publishing The Same Content? (16:30) - Another way to publish content and ideas was the top answer to question eight in the corporate blogging survey; this was the question "please rate your blog's impact on the following factors in your company". I was wondering why the... | 0 Trackbacks | 0 Comments

Thursday 14 July

  • Ken Dyck Interview about the Microsoft Case Study (20:29) - Ken Dyck was the Microsoft customer who was featured in the Microsoft case study in the Backbone Media corporate blogging survey. He had made a post about a spelling mistake in Microsoft’s Windows on his own blog; employees at Microsoft... | 0 Trackbacks | 1 Comments

Tuesday 12 July

  • Podcasting the Blogging Survey (17:54) - Thanks to Lee Hopkins for the mention in popular blogging and PR podcast “The Shel & Holtz Report?. Lee thanks, you quoted some of the key ideas we put into the blogging report “we would suggest that it's the customer's... | 0 Trackbacks | 0 Comments

Saturday 9 July

  • Did the blogging Survey Short Change IBM? (22:52) - Did the blogging Survey Short Change IBM? Ian Kennedy, Six Apart's Director of Sales and Partner Development made a post about the blogging survey. He also mentioned that the report might have short changed IBM, probably by omission. To tell... | 0 Trackbacks | 2 Comments

Saturday 2 July

  • Smaller Companies Use TypePad (22:11) - Andrew at Changing Way mentioned the blogging survey, and he stated that he was “surprised that hosted services (e.g. TypePad) were more popular than products (e.g. MT) in the corporate environment. I suspect that the hosted services tended to be... | 0 Trackbacks | 0 Comments

Wednesday 29 June

  • 2005 Corporate Blogging Survey Results (15:42) - 3:48pm the Backbone Media Corporate Blogging survey results are now live. We have developed both a blogging website and an adobe pdf for the results of the blogging survey. We’d welcome your comments, by posting on this blog. We have... | 8 Trackbacks | 0 Comments

Saturday 25 June

  • Last minute edits (00:28) - We were going to release the survey on Friday, however we are going to delay until next week. We just finished the final version on Thursday. In addition to making a pdf of the 70 or so page report, we... | 0 Trackbacks | 2 Comments

Thursday 16 June

  • Things I've learned from the survey (11:50) - Our survey has been closed for two days now, and right now we are working on compiling all of the data and results for it. I've learned a lot about the corporate blogosphere from the survey results, viewing so many... | 3 Trackbacks | 1 Comments

Tuesday 14 June

  • Main Backbone Media Corporate Blogging Survey Closed (12:59) - The Backbone Media corporate blogging survey is now closed, thanks to everyone who participated. We will be busy on writing the paper on the survey with case studies. To receive the survey results subscribe to our RRS feed, or send... | 0 Trackbacks | 0 Comments

Saturday 11 June

  • Thanks For Taking the Survey! (07:18) - Thanks to all of our survey respondents for taking the survey so far, we could put this survey together without you. From the survey I hope to develop ideas about how to use blogs for companies, I think we have... | 0 Trackbacks | 0 Comments

Friday 10 June

  • Blog Survey Banner (15:25) - Thanks go to Steven Streight for the idea of making a banner for the blog survey. If you would like to post the banner, here's banner and the script below. <a href="" target="_blank"><img src= width="148" height="108" border="0"></a>... | 1 Trackbacks | 2 Comments
  • Companies who participated in the blogging survey (09:27) - Here is a list of some of the participants of the survey, to give you an idea of the variety of companies that took the survey. These are the companies who have given us permission to identify that someone from... | 1 Trackbacks | 1 Comments
  • Corporate Blogging Survey & Case Studies (08:35) - Fredrik wrote a comment in answer to my earlier post. “I just came to the logical conclusion that since you don't have enough respondents, it's too early to trust any results yet. I assume that you have set the goal... | 0 Trackbacks | 0 Comments

Thursday 9 June

Wednesday 8 June

  • More on results (15:46) - Fredrik at wrote a blog post article about the preliminary results. Not sure about the comment about the credibility of the results. We’ve had a good cross section of the corporate blogging community. I wanted to get 100 bloggers... | 0 Trackbacks | 1 Comments
  • Problems With The Zoomerang Survey Engine? (09:06) - I have had a few people tell me that they had trouble taking the survey, if you have problems it may be browser issues. Check your browser or try taking the survey from another machine. More details below.... | 1 Trackbacks | 1 Comments

Tuesday 7 June

  • Preliminary Corporate Blogging Survey Results (10:41) - This is just a small sampling of our results. We want to encourage more corporate bloggers to take the Backbone Media corporate blogging survey, to that objective; we are releasing preliminary results from two survey questions. We’d like to ask... | 9 Trackbacks | 2 Comments

Friday 3 June

  • Blogging Case Studies (13:57) - One of the results of the survey is that we expect to write up several case studies on companies in the industry. We are contacting a number of companies who have taken the survey and doing more detailed interviews, we... | 0 Trackbacks | 0 Comments

Tuesday 31 May

  • Looking for blogs (16:49) - Before I began sending people info on the survey, I searched for corporate blogs. I spent over a week just looking for blogs. At first I thought there would be thousands upon thousands, but at this point, I've only found... | 0 Trackbacks | 1 Comments

Monday 30 May

  • When does the survey close? (16:27) - Meryl in a recent comment had asked "I looked... but could not find when the survey closes. When?" I was planning to close the survey in time for the Global PR Wiki week. Last year I completed my surveys for... | 0 Trackbacks | 0 Comments
  • More on length of survey (16:20) - Stephen’s post about the length of surveys is well taken. “meant to mean: in general, a short survey will tend to get more responses, but then again, a longer survey will be more valuable.? We struggled with a long questionnaire... | 0 Trackbacks | 0 Comments

Friday 27 May

  • Lots of Questions (14:59) - Steven in his comment on the length of the survey suggests that we don't make the survey so long. "Don't ask "a lot of questions."" He is right the survey is rather long, and the team at Backbone Media debated... | 0 Trackbacks | 3 Comments

Thursday 26 May

  • Length of the Survey (10:19) - As Mike Manual states in his brief post in May our survey can take some time. Last year I had a seven question survey, and this year I really struggled with developing a short survey or a long survey, but... | 0 Trackbacks | 1 Comments
  • Blog Comments (09:37) - I have gone through about 600 corporate blogs over the past few weeks. I've noticed a lot of interesting trends in blogging, and it's been a lot of fun reading so many blogs. There are many trends I’ve noticed going... | 0 Trackbacks | 1 Comments

Tuesday 24 May

  • Getting people to take the blog survey (13:52) - On May 10, I began sending emails to corporate bloggers, requesting that they take our blogging survey. I contacted over 450 bloggers in the past two weeks. As of today, 322 of them have viewed the survey, and 61 have... | 0 Trackbacks | 2 Comments
  • Market Research Using Blogs (13:44) - Is it possible to help marketing researchers get better results with blogs. A blog can be much more of a community, so I suspect the big way that a blog can help is to build a community of existing survey... | 0 Trackbacks | 0 Comments
  • Getting the word out about the survey (13:39) - Last year when I started the corporate blogging survey on my personal blog PR Communications I surveyed about 7-10 bloggers about their corporate blogs. It was relatively easy to contact people either through email, though typically I had to send... | 0 Trackbacks | 0 Comments

Friday 20 May

  • Corporate Blog Survey (13:05) - Backbone Media is conducting a survey of people who run business blogs in order to get a better understanding of why companies start them, potential roadblocks in the process and how blogs are impacting key aspects of corporate communications. The... | 0 Trackbacks | 0 Comments

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