BACKBONE CORPORATE BLOGGING SURVEY 2005

"Internet Marketing" archive

Tuesday 16 May

Master's In Business Blogging (08:48) - Christine Halvorson, formerly of Stonyfield farms, is offering a Master's in business blogging in a one day seminar. You can learn the basics of blogging and also gain hands-on experience of how to blog.... | 0 Trackbacks | 0 Comments

Why Blogging Can Build Your Brand Online (16:05) - Zipingo is a website that allows you to rate businesses online. The website is provided as a service to Internet users by Intuit. The Zipingo website has a companion blog. The blog drew my attention today because one of the... | 0 Trackbacks | 2 Comments

The New Southwest Airlines Blog Can Take More Risks (14:16) - I just read the user guidelines on the Southwest Airlines blog, and the blog had me thinking as to why as a customer or potential customer would I communicate with Southwest airlines on their blog, here are some reasons (ha,... | 0 Trackbacks | 4 Comments
Click.TV Pitch Program Is Public Relations Not Blogger Relations (11:35) - John Cass critiques Shel Holtz's use of the word "blogger relations," for his click.TV outreach effort | 0 Trackbacks | 6 Comments

The Concierge Should Be The Blogger (10:49) - The Concierge Should Be The Blogger: John's take on the Sheraton blog | 1 Trackbacks | 2 Comments

Why I Like Marketing (16:23) - Playing with spreadsheets is fun; some would say this is the sign of an accountant at heart. But to me marketing is about building a successful business. You set goals, find out what your customers want, check you can provide... | 0 Trackbacks | 0 Comments

Is Ageism A Good Idea In The Online Marketing Industry? (08:51) - Is there value in experience in the online marketing industry? Pondering the most popular post of 2005 on TechRepublic today, “Ageism? Good Idea?�? I wondered if experience is important in the online marketing profession? Should employers and professionals seek out... | 0 Trackbacks | 4 Comments

MerchantWarehouse.com Changes Credit Card Processing Industry: Uses Paid Search To Get Results, Is Returning To Organic SEO Roots With New Hire (23:03) - Henry Helgeson was a credit card rep knocking on doors in the mid-90’s, he became dissatisfied with the industry, Henry thought the margins on the merchant credit card equipment were too high for many merchants. At a crossroads between getting... | 0 Trackbacks | 0 Comments

Amazon.com's New Venture Given The Short Shift By Seth Godin (16:36) - Seth Godin writes about the Amazon.com announcement that Amazon.com is going to charge $0.49 per short story, and he does not like the idea. I disagree with Seth, I think that while short stories or fact articles may not work... | 0 Trackbacks | 0 Comments

Jeremy Allaire of Brightcove's Interview (09:28) - Jeremy Allaire was one of the founders of Allaire Corporation and merged the company with Macromedia a few years ago. Always on the edge of technology, Jeremy is finding new business opportunities with his new Internet video company Brightcove. Jeremy... | 0 Trackbacks | 0 Comments

Reasons To Use A Content Management System (13:49) - I am a member of the American Marketing Association’s Internet Marketing Shared Interest Group, and recently someone asked a question about how useful content management systems (CMS) were to companies. Blogs are powered by content management systems. But any website... | 0 Trackbacks | 0 Comments

Will the Internet destroy the Competitive Intelligence community? (10:16) - I was chatting with Parmelee Eastman from Eastsight Consulting today (a local member of the Boston Chapter of scip), we were chatting about the consequences of companies being more open and transparent with their information in relation to the blogging... | 0 Trackbacks | 0 Comments

Cash Restricts Web Content Strategy (18:22) - Gautam Ghosh wrote an article on the blogging survey, “My contention is that blogging is great for individual professionals and professional services firms to build their brands and expertise. For others it's a good way to test out new ideas.... | 0 Trackbacks | 0 Comments

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