"Word of Mouth" archive
Friday 16 June
- F2F Is Biggest WOM Medium (11:19) - Don't give up on your telephone just yet. Dr. Walter Carl writes on the WOMMA Research blog in answer to an email question about word of mouth marketing and the differences between ages. Here's a quote from the post I... | 0 Trackbacks | 1 Comments
Thursday 23 February
- Glaxo Launches PR Ambassador Program -- Reports AdAge.com (14:48) - John Cass comments on the GlaxoSmithKline new PR ambassador program reported in AdAge.com | 0 Trackbacks | 3 Comments
Tuesday 17 January
- Merger in the Word-of-mouth industry – BuzzMetrics & Intelliseek (23:49) - Surprising news today, BuzzMetrics buys Intelliseek to form the company Nielsen BuzzMetrics. Both BuzzMetrics and intelliseek are leaders in the word-of-mouth marketing or consumer generated media measurement industry. Many larger companies are using blog metrics services for the purpose of... | 0 Trackbacks | 0 Comments
Tuesday 13 December
- MySpace Generation Business Week Article And Buidling Better Products With Consumer Generated Media (16:24) - Business Week’s special report on the MySpace generation got me thinking about how companies can use consumer generated media to build better products and communities. John Hiler's response to the demand for larger ads from advertisers illustrates a factor in... | 0 Trackbacks | 0 Comments
Monday 5 December
- BuzzAgent's Whitepaper on Transparency (22:11) - BuzzAgent the company that produces word of mouth campaigns has just released a study on the effects of transparency to word of mouth campaigns. If you disclose that a participant in a program is volunteering for the program, BuzzAgent discovered... | 0 Trackbacks | 2 Comments
Monday 21 November
- Public Prefers Traditional Advertising Over Stealth Marketing (09:30) - View image A new survey produced by Harris Interactive and the Public Relations Society of America (PRSA), found that general consumers, business executives and congressional staffers are more likely to trust traditional marketing methods over non-traditional or newer techniques.... | 0 Trackbacks | 0 Comments
Thursday 17 November
- LiveVault Viral Marketing Interview with Bob Cramer (10:38) - LiveVault is a Marlborough based security backup and recovery solutions company. Bob Cramer the CEO of LiveVault explains how he developed a highly successful viral video campaign for his company by employing John Cleese to make a funny video about... | 0 Trackbacks | 0 Comments
Thursday 20 October
- Perception is everything in advertising and apparently word of mouth (16:49) - I’ve been having some email conversations about the commercial alert letter to the FTC, P & G and my blog post yesterday. While I don’t agree with Gary Ruskin’s letter in relation to P & G, bearing further evidence. I... | 0 Trackbacks | 1 Comments
Wednesday 19 October
- Endorsement Without Disclosure: Commercial Alert FTC Letter Points To P & G and Buzz Marketing (12:04) - Commercial Alert sent a letter to the FTC yesterday about their concern regarding the evolving buzz marketing industry and how several companies including Proctor and Gamble are conducting their word of mouth campaigns. Gary Ruskin, the executive director of the... | 1 Trackbacks | 2 Comments
